Introduction to e-commerce. / (Record no. 1027)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01799cam a22003254a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13091374 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414113950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030213s2004 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003044184 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072553472 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5548.32.R393 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/4 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rayport, Jeffrey F. |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to e-commerce. / |
| Statement of responsibility, etc. | Jeffrey F. Rayport, Bernard J. Jaworski. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill / Irwin |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 516 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Framework for e- Commerce -- The Basic technology of the internet and the web: Basic technology of the internet and e- Commerce business -- Strategy formulation for online firms: Market opportunity analysis -- Business models -- Strategy formulation: customer interface -- Market communications and branding -- Implementation -- Metrics -- Technology infastructure: Website development process -- Site architecture -- Capital infrastructure: Human and finanical capital -- Media infrastructure: Media transformation -- Public policy infrastructure : Public policy -- Appendix -- Glossary. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jaworski, Bernard J. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0702/2003044184-d.html">http://www.loc.gov/catdir/enhancements/fy0702/2003044184-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0702/2003044184-t.html">http://www.loc.gov/catdir/enhancements/fy0702/2003044184-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/30/2012 | HF5548.32.R393 | 2577/12 | 05/30/2012 | 1 | 05/30/2012 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/30/2012 | HF5548.32.R393 | 2578/12 | 05/30/2012 | 2 | 05/30/2012 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 05/30/2012 | HF5548.32.R393 | 2579/12 | 05/30/2012 | 3 | 05/30/2012 | Books |