E-marketing: theory and application. / Stephen Dann and Susan Dann.
Material type:
TextPublisher: New York: Palgrave Macmillan, 2011Description: xxii, 474 p. : ill. ; 25 cmISBN: 9780230203969 (pbk.); 0230203965 (pbk.)Subject(s): Telemarketing | Internet | Consumer behaviorDDC classification: 658.8/72 LOC classification: HF5415.1265.D36Other classification: BUS090010 | BUS090000 | BUS000000 Online resources: Cover image | Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.1265.D36 (Browse shelf) | Available | K/1012/1012/19 |
Includes bibliographical references and index.
Contents:
Introduction to e-marketing -- Foundations of e-marketing -- e-marketing strategies - e-marketing planning -- Online consumer behaviour -- Creation, delivery and exchange of value offerings -- Branding and promotion -- Services and relationship marketing -- Community ad networks -- Implementation - Application of e-marketing -- Social media -- m-commerce -- Beyond the web -- Social impact --
"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher.
There are no comments on this title.