Dann, Stephen,
E-marketing: theory and application. / Stephen Dann and Susan Dann. - New York: Palgrave Macmillan, 2011. - xxii, 474 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Contents:
Introduction to e-marketing -- Foundations of e-marketing -- e-marketing strategies - e-marketing planning -- Online consumer behaviour -- Creation, delivery and exchange of value offerings -- Branding and promotion -- Services and relationship marketing -- Community ad networks -- Implementation - Application of e-marketing -- Social media -- m-commerce -- Beyond the web -- Social impact --
"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"--
9780230203969 (pbk.) 0230203965 (pbk.)
2010053339
Telemarketing.
Internet.
Consumer behavior.
HF5415.1265.D36
658.8/72
E-marketing: theory and application. / Stephen Dann and Susan Dann. - New York: Palgrave Macmillan, 2011. - xxii, 474 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Contents:
Introduction to e-marketing -- Foundations of e-marketing -- e-marketing strategies - e-marketing planning -- Online consumer behaviour -- Creation, delivery and exchange of value offerings -- Branding and promotion -- Services and relationship marketing -- Community ad networks -- Implementation - Application of e-marketing -- Social media -- m-commerce -- Beyond the web -- Social impact --
"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"--
9780230203969 (pbk.) 0230203965 (pbk.)
2010053339
Telemarketing.
Internet.
Consumer behavior.
HF5415.1265.D36
658.8/72