Marketing : real people, real choices. / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
Material type: TextSeries: Brand you: Liz Harris-TuckPublisher: Upper Saddle River, N.J. : Prentice Hall, c2006Edition: 4th edDescription: 162 p. : 29 cmISBN: 0131857002 ( 4e)Subject(s): Marketing -- Vocational guidanceDDC classification: LOC classification: HF5415.35 .S65Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.35.S65 (Browse shelf) | Available | K/3032/0130/23 |
Includes bibliographical references and indexes.
Contents: Welcome to brand you: Creating and delivering career value -- Planning your career: The advantage is undeniable -- Choosing the right work environment: How to find the right "fit" -- Career information and research: Finding great work -- Why employers buy: How to identify employers' needs -- Meeting employers' needs: How the selection process works -- Sharpening your focus: How to use target marketing in your search for work -- Creating the product -you:Identifying your benefits -- Managing the product - you: Launching and managing your career -- Providing services as brand you: Consider alternative ways to work -- Pricing the product: What are you worth? -- Connecting with the customer: How relationships can help you achieve your goals -- Advertising your brand: How to write dynamic resumes -- Personal selling: Communicating your value in an interview -- How to increase your options: Finding new channels for work -- Planning your marketing campaign: Get organized for success
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