Public relations campaigns and portfolio building. / Gemma R. Puglisi
Material type:
TextPublisher: Boston : Allyn & Bacon, 2012Description: xii, 100 p. : illISBN: 9780205824106; 0205824102Subject(s): Public relationsDDC classification: 659.2 LOC classification: HM1221.P97
Contents:
Contents: Back to basics -- How to find the perfect client -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint -- The final presentation -- Case studies
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM1221.P97 (Browse shelf) | Available | K/3196/0294/23 |
Contents: Back to basics -- How to find the perfect client -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint -- The final presentation -- Case studies
There are no comments on this title.