Puglisi, Gemma R.
Public relations campaigns and portfolio building. / Gemma R. Puglisi - Boston : Allyn & Bacon, 2012. - xii, 100 p. : ill. ;
Contents: Back to basics -- How to find the perfect client -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint -- The final presentation -- Case studies
9780205824106 0205824102
2010033355
Public relations.
HM1221.P97
659.2
Public relations campaigns and portfolio building. / Gemma R. Puglisi - Boston : Allyn & Bacon, 2012. - xii, 100 p. : ill. ;
Contents: Back to basics -- How to find the perfect client -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint -- The final presentation -- Case studies
9780205824106 0205824102
2010033355
Public relations.
HM1221.P97
659.2