Public relations: the necessary art. / David A. Haberman, Harry A. Dolphin.

By: Haberman, David AContributor(s): Dolphin, Harry AMaterial type: TextTextPublisher: Ames, Iowa: Iowa State University Press, 1988Description: xi, 424 p. : ill. ; 24 cmISBN: 081381457XSubject(s): Public relationsDDC classification: 659.2 LOC classification: HM263.H22
Contents:
Contents: The role of public relations -- How public relations functions -- Key qualifications for practitioners -- Fact-finding and research -- Internal publics -- Internal communications -- External publics -- Businesses, education and health support organizations -- Political and government public relations -- Writing for the media -- The news conference -- Special events -- The eyes of public relations -- Organizational show and tell - The Speech and public relations -- The Law and the practitioner -- The ethical practice of public relations --
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HM263.H22 (Browse shelf) Available K/3293/0391/23

Includes bibliographies and index.

Contents: The role of public relations -- How public relations functions -- Key qualifications for practitioners -- Fact-finding and research -- Internal publics -- Internal communications -- External publics -- Businesses, education and health support organizations -- Political and government public relations -- Writing for the media -- The news conference -- Special events -- The eyes of public relations -- Organizational show and tell - The Speech and public relations -- The Law and the practitioner -- The ethical practice of public relations --

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