Haberman, David A.
Public relations: the necessary art. / David A. Haberman, Harry A. Dolphin. - Ames, Iowa: Iowa State University Press, 1988. - xi, 424 p. : ill. ; 24 cm.
Includes bibliographies and index.
Contents: The role of public relations -- How public relations functions -- Key qualifications for practitioners -- Fact-finding and research -- Internal publics -- Internal communications -- External publics -- Businesses, education and health support organizations -- Political and government public relations -- Writing for the media -- The news conference -- Special events -- The eyes of public relations -- Organizational show and tell - The Speech and public relations -- The Law and the practitioner -- The ethical practice of public relations --
081381457X
87017139
Public relations.
HM263.H22
659.2
Public relations: the necessary art. / David A. Haberman, Harry A. Dolphin. - Ames, Iowa: Iowa State University Press, 1988. - xi, 424 p. : ill. ; 24 cm.
Includes bibliographies and index.
Contents: The role of public relations -- How public relations functions -- Key qualifications for practitioners -- Fact-finding and research -- Internal publics -- Internal communications -- External publics -- Businesses, education and health support organizations -- Political and government public relations -- Writing for the media -- The news conference -- Special events -- The eyes of public relations -- Organizational show and tell - The Speech and public relations -- The Law and the practitioner -- The ethical practice of public relations --
081381457X
87017139
Public relations.
HM263.H22
659.2