Marketing management : a customer-centric financial approach. / Kenneth E. Clow
Material type: TextPublisher: Saint Paul, MN : Textbook Media Press, 2017Edition: 2nd edDescription: ix, 493 p.: color illustrations; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780996996303Subject(s): Marketing -- Management | Advertising | MarketingDDC classification: 659.1 LOC classification: HF5415.13.C57
Contents:
Contents: The nature of marketing management -- Building a customer-oriented marketing department --
Item type | Current location | Home library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.C57(2e) (Browse shelf) | Available | K/3010/0108/23 |
Contents: The nature of marketing management -- Building a customer-oriented marketing department --
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