Wisconsin International University College Main Library catalog

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Clow, Kenneth E.

Marketing management : a customer-centric financial approach. / Kenneth E. Clow - 2nd ed. - ix, 493 p.: color illustrations; 27 cm

Contents: The nature of marketing management -- Building a customer-oriented marketing department --

ISBN: 9780996996303

LCCN: 2014028847

Subjects--Topical Terms:
Marketing -- Management
Advertising.
Marketing

LC Class. No.: HF5415.13.C57

Dewey Class. No.: 659.1

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