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Marketing management : a customer-centric financial approach. / Kenneth E. Clow

By: Clow, Kenneth E Material type: Text

TextPublisher: Saint Paul, MN : Textbook Media Press, 2017Edition: 2nd edDescription: ix, 493 p.: color illustrations; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780996996303Subject(s): Marketing -- Management | Advertising | MarketingDDC classification: 659.1 LOC classification: HF5415.13.C57

Contents:

Contents: The nature of marketing management -- Building a customer-oriented marketing department --

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5415.13.C57(2e) (Browse shelf)	Available		K/3010/0108/23

Contents: The nature of marketing management -- Building a customer-oriented marketing department --

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Marketing management : a customer-centric financial approach. / Kenneth E. Clow

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