Public relations: the necessary art. / David A. Haberman, Harry A. Dolphin.
Material type: TextPublisher: Ames, Iowa: Iowa State University Press, 1988Description: xi, 424 p. : ill. ; 24 cmISBN: 081381457XSubject(s): Public relationsDDC classification: 659.2 LOC classification: HM263.H22Item type | Current location | Home library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM263.H22 (Browse shelf) | Available | K/3293/0391/23 |
Includes bibliographies and index.
Contents: The role of public relations -- How public relations functions -- Key qualifications for practitioners -- Fact-finding and research -- Internal publics -- Internal communications -- External publics -- Businesses, education and health support organizations -- Political and government public relations -- Writing for the media -- The news conference -- Special events -- The eyes of public relations -- Organizational show and tell - The Speech and public relations -- The Law and the practitioner -- The ethical practice of public relations --
There are no comments on this title.