Marketing for English-speaking West Africa: a scientific approach. / Dalan O. Quarde
Material type: TextPublisher: Accra: Annex Learning, 2018Edition: (Student frugal ed.)Description: 354 p. : illOther title: MarketingSubject(s): MarketingLOC classification: HF5415.Q26Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.Q26 (Browse shelf) | 1 | Available | K/1538/1538/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.Q261 (Browse shelf) | 2 | Available | K/1539/1539/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.Q262 (Browse shelf) | 3 | Available | K/1540/1540/19 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.Q263 (Browse shelf) | 4 | Available | K/1541/1541/19 |
Contents: 1. Introduction: Target market in West Africa: Target of Nigeria and Ghana -- Target market of Liberia Sierra Leone and the Gambia -- 2. West African marketing environment: The marketing environment -- Market segmentation -- 3. Customer Behaviour: Consumers buying behaviour -- Alternative buyers behaviour -- 4. Marketing research: Research and consumer information -- 5. Product Module: Tangible products -- 6. Estimating future demand: Sales forecasting -- 7. Pricing concepts: Pricing objectives and policies -- Pricing methods for goods and services -- 8. The place module: Channel of distribution -- Managing middlemen in channels -- Logistics and physical distribution -- 9. Communication and promotion: Integrated marketing communication -- Advertisement management -- Sales promotion management -- Publicity and public relations -- Packaging and branding -- 10. Operations and strategies: Sales force management -- Strategic marketing practices --
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