Marketing for English-speaking West Africa: a scientific approach. / (Record no. 8088)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01516nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211123130128.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120510t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.Q26 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Quarde, Dalan O. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for English-speaking West Africa: a scientific approach. / |
| Statement of responsibility, etc. | Dalan O. Quarde |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | (Student frugal ed.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Accra: |
| Name of publisher, distributor, etc. | Annex Learning, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 354 p. : |
| Other physical details | ill.; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. Introduction: Target market in West Africa: Target of Nigeria and Ghana -- Target market of Liberia Sierra Leone and the Gambia -- 2. West African marketing environment: The marketing environment -- Market segmentation -- 3. Customer Behaviour: Consumers buying behaviour -- Alternative buyers behaviour -- 4. Marketing research: Research and consumer information -- 5. Product Module: Tangible products -- 6. Estimating future demand: Sales forecasting -- 7. Pricing concepts: Pricing objectives and policies -- Pricing methods for goods and services -- 8. The place module: Channel of distribution -- Managing middlemen in channels -- Logistics and physical distribution -- 9. Communication and promotion: Integrated marketing communication -- Advertisement management -- Sales promotion management -- Publicity and public relations -- Packaging and branding -- 10. Operations and strategies: Sales force management -- Strategic marketing practices -- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF5415.Q26 | K/1538/1538/19 | 23/11/2021 | 1 | 23/11/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF5415.Q261 | K/1539/1539/19 | 23/11/2021 | 2 | 23/11/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF5415.Q262 | K/1540/1540/19 | 23/11/2021 | 3 | 23/11/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF5415.Q263 | K/1541/1541/19 | 23/11/2021 | 4 | 23/11/2021 | Books |