International marketing. / Philip R. cateora et al.
Material type: TextPublisher: New York: McGraw-Hill Education, 2016Edition: 17th edDescription: xxxvi, 662 p.: ill.; 27 cmISBN: 9781259253065DDC classification: LOC classification: HF1416.C375(17e)
Contents:
Contents: An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing marketing strategies -- Implementing global marketing strategies -- Supplementary material.
Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416.C.375(17e) (Browse shelf) | 1 | Available | 9377/078/23 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416.C.3751(17e) (Browse shelf) | 2 | Available | 9378/079/23 |
Includes glossary, reference and index
Contents: An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing marketing strategies -- Implementing global marketing strategies -- Supplementary material.
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