International marketing. / Philip R. cateora et al. - 17th ed. - New York: McGraw-Hill Education, 2016. - xxxvi, 662 p.: ill.; 27 cm.
Includes glossary, reference and index
Contents: An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing marketing strategies -- Implementing global marketing strategies -- Supplementary material.
9781259253065
HF1416.C375(17e)