Wisconsin International University College Main Library catalog › Details for: International marketing. /

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International marketing. / Philip R. cateora et al.

By: Contributor(s): Gilly, Mary C | Graham, John L | Money, Bruce R Material type: Text

TextPublisher: New York: McGraw-Hill Education, 2016Edition: 17th edDescription: xxxvi, 662 p.: ill.; 27 cmISBN: 9781259253065DDC classification: LOC classification: HF1416.C375(17e)

Contents:

Contents: An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing marketing strategies -- Implementing global marketing strategies -- Supplementary material.

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Item type	Current location	Home library	Call number	Copy number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF1416.C.375(17e) (Browse shelf)	1	Available		9377/078/23
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF1416.C.3751(17e) (Browse shelf)	2	Available		9378/079/23

Includes glossary, reference and index

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International marketing. / Philip R. cateora et al.

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