Contemporary strategy analysis : concepts, techniques, applications Robert M. Grant
Material type:
TextPublisher: Maldeen, MA. : Blackwell Publishing, 2002Edition: 4th edDescription: xii, 551 p. : illus, indexISBN: 0631231366Subject(s): Strategic planningDDC classification: 658.4'012 LOC classification: HD30.28.G72| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.28.G72(4e) (Browse shelf) | Available | K/3138/0236/23 |
Includes bibliographical references and index
Contents: The concept of strategy -- Goals, values, and performance -- Analyzing the industry environment -- Intra-industry analysis -- Analyzing resources and capabilities -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries --Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Managing the multibusiness corporation -- Current trends in strategic management.
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