Grant, Robert M.
Contemporary strategy analysis : concepts, techniques, applications Robert M. Grant - 4th ed. - Maldeen, MA. : Blackwell Publishing, 2002 - xii, 551 p. : illus, index ;
Includes bibliographical references and index
Contents: The concept of strategy -- Goals, values, and performance -- Analyzing the industry environment -- Intra-industry analysis -- Analyzing resources and capabilities -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries --Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Managing the multibusiness corporation -- Current trends in strategic management.
0631231366
Strategic planning
HD30.28.G72
658.4'012
Contemporary strategy analysis : concepts, techniques, applications Robert M. Grant - 4th ed. - Maldeen, MA. : Blackwell Publishing, 2002 - xii, 551 p. : illus, index ;
Includes bibliographical references and index
Contents: The concept of strategy -- Goals, values, and performance -- Analyzing the industry environment -- Intra-industry analysis -- Analyzing resources and capabilities -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries --Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Managing the multibusiness corporation -- Current trends in strategic management.
0631231366
Strategic planning
HD30.28.G72
658.4'012