Strategic management / Frank T. Rothaermel
Material type: TextPublisher: Ney York: McGraw Hill Education, 2015Edition: 2nd edDescription: xxxiii,467.: ill.; 26cmISBN: 97800776450069LOC classification: HD30.28.R66Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Non-fiction | HD30.28.R66 (Browse shelf) | 1 | Available | 9660/361/23 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Non-fiction | HD30.28.R661 (Browse shelf) | 2 | Available | 9661/362/23 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Non-fiction | HD30.28.R662 (Browse shelf) | 3 | Available | 9662/363/23 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Non-fiction | HD30.28.R663 (Browse shelf) | 4 | Available | 9663/364/23 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Non-fiction | HD30.28.R664 (Browse shelf) | 5 | Available | 9664/365/23 |
Includes index.
What is strategy, and why it is important? -- Strategic leadership: managing the strategy process -- External analysis: industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- competitive advantage, firm performance, and business models -- Business strategy: differentiation, cost leadership, and integration -- Business strategy: innovation and entrepreneurship -- Corporate strategy: vertical integration and diversification -- Corporate strategy: mergers and acquisitions, strategic alliances -- Global strategy: competing around the world -- Organizational design: structure, culture and control -- Corporate governance and business ethics.
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