Strategic management / Frank T. Rothaermel - 2nd ed. - Ney York: McGraw Hill Education, 2015. - xxxiii,467.: ill.; 26cm
Includes index.
What is strategy, and why it is important? -- Strategic leadership: managing the strategy process -- External analysis: industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- competitive advantage, firm performance, and business models -- Business strategy: differentiation, cost leadership, and integration -- Business strategy: innovation and entrepreneurship -- Corporate strategy: vertical integration and diversification -- Corporate strategy: mergers and acquisitions, strategic alliances -- Global strategy: competing around the world -- Organizational design: structure, culture and control -- Corporate governance and business ethics.
97800776450069
HD30.28.R66