Microeconomics and behaviour / Robert H. Frank. -

By: Material type: TextTextPublisher: New York: McGraw-Hill / Irwin, 2010Edition: 8th edDescription: xxviii, 607 p.: ill.; 28 cmISBN: 9780070166745LOC classification: HB171.5.F72(8e)
Contents:
Contents: Part One: Introduction: thinking like an economist -- Supply and demand -- Part Two: The theory of consumer behavior: Rational consumer choice -- Individual and market demand -- Applications of rational choice -- Applications of rational choice and demand theories -- The economics of information and choice under uncertainty -- Explaining tastes: the importance of altruism and other nonegoistic behavior -- Cognitive limitations and consumer behavior -- Part Three: Production -- Cost -- Perfect competition -- Monopoly -- Imperfect competition: a game-theoretic approach -- Part Four: Labor -- Capital -- Part Five: Externalities, property rights, and the coase theorem -- Government.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HB171.5.F72(8e) (Browse shelf) 1 Available 9489/190/23
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
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Includes index

Contents: Part One: Introduction: thinking like an economist -- Supply and demand -- Part Two: The theory of consumer behavior: Rational consumer choice -- Individual and market demand -- Applications of rational choice -- Applications of rational choice and demand theories -- The economics of information and choice under uncertainty -- Explaining tastes: the importance of altruism and other nonegoistic behavior -- Cognitive limitations and consumer behavior -- Part Three: Production -- Cost -- Perfect competition -- Monopoly -- Imperfect competition: a game-theoretic approach -- Part Four: Labor -- Capital -- Part Five: Externalities, property rights, and the coase theorem -- Government.

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