Microeconomics and behaviour / Robert H. Frank. - - 8th ed. - New York: McGraw-Hill / Irwin, 2010 - xxviii, 607 p.: ill.; 28 cm.
Includes index
Contents: Part One: Introduction: thinking like an economist -- Supply and demand -- Part Two: The theory of consumer behavior: Rational consumer choice -- Individual and market demand -- Applications of rational choice -- Applications of rational choice and demand theories -- The economics of information and choice under uncertainty -- Explaining tastes: the importance of altruism and other nonegoistic behavior -- Cognitive limitations and consumer behavior -- Part Three: Production -- Cost -- Perfect competition -- Monopoly -- Imperfect competition: a game-theoretic approach -- Part Four: Labor -- Capital -- Part Five: Externalities, property rights, and the coase theorem -- Government.
9780070166745
HB171.5.F72(8e)