Marketing strategy Orville C. Walker et al.-
Material type: TextPublisher: New York: McGraw-Hill / Irwin, 2011Edition: 8th edDescription: xvi, 368 p.: ill.; 26 cmISBN: 9781259012903LOC classification: HF5415.13.M35Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.M35(8e) (Browse shelf) | 1 | Available | 9369/070/23 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.M351(8e) (Browse shelf) | 2 | Available | 9370/071/23 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.M352(8e) (Browse shelf) | 3 | Available | 9371/072/23 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.M353(8e) (Browse shelf) | 4 | Available | 9372/073/23 |
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HF1359.C373(13e) Global economics. / | HD30.22.M323(13e) Managerial economics : applications, strategy and tatics/ | HD30.22.M324(13e) Managerial economics : applications, strategy and tatics/ | HF5415.13.M35(8e) Marketing strategy | HF5415.13.M352(8e) Marketing strategy | HF5415.13.M353(8e) Marketing strategy | HF5636.M37(10e) Accounting : what the numbers mean / |
Includes index.
Contents: Introduction to strategy: Market-oriented perspective underlie successful corporate, business, and marketing strategy -- Corporate strategy decisions and their marketing implications -- Business strategy and their marketing implications -- Opportunity analysis: Understanding market opportunities -- Measuring market opportunities -- Forecasting and marketing knowledge -- Differentiation and brand positioning -- Formulating marketing strategies: Marketing strategies for new market ethics -- Strategies for growth markets -- Strategies for mature and declining markets -- Marketing strategies for digitally networked world -- Implementation and control: Organizing and planning for effective implementation -- Measuring and delivering marketing performance.
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