Marketing strategy (Record no. 9690)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01333nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230615115438.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230615b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259012903 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.M35 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | Walker, Orville C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy |
| Statement of responsibility, etc. | Orville C. Walker et al.- |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill / Irwin, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 368 p.: |
| Other physical details | ill.; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction to strategy: Market-oriented perspective underlie successful corporate, business, and marketing strategy -- Corporate strategy decisions and their marketing implications -- Business strategy and their marketing implications -- Opportunity analysis: Understanding market opportunities -- Measuring market opportunities -- Forecasting and marketing knowledge -- Differentiation and brand positioning -- Formulating marketing strategies: Marketing strategies for new market ethics -- Strategies for growth markets -- Strategies for mature and declining markets -- Marketing strategies for digitally networked world -- Implementation and control: Organizing and planning for effective implementation -- Measuring and delivering marketing performance. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| 9 (RLIN) | 1014 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Edition | 8th ed. |
| Classification part | HF5415.13.M35(8e) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/15/2023 | HF5415.13.M35(8e) | 9369/070/23 | 06/15/2023 | 1 | 06/15/2023 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/15/2023 | HF5415.13.M351(8e) | 9370/071/23 | 06/15/2023 | 2 | 06/15/2023 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/15/2023 | HF5415.13.M352(8e) | 9371/072/23 | 06/15/2023 | 3 | 06/15/2023 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/15/2023 | HF5415.13.M353(8e) | 9372/073/23 | 06/15/2023 | 4 | 06/15/2023 | Books |