Market driven strategy: processes for creating value. / George S. Day.
Material type:
TextPublisher: New York : London : Free Press ; Collier Macmillan, c1990Description: ix, 405 p. : ill. ; 24cmISBN: 0029072115 Subject(s): Marketing -- Management | Strategic planningLOC classification: HF5415.13D368 | . Online resources: Contributor biographical information | Publisher description | Table of contents only | Sample text
Contents:
Contents: Strategic choices in competitive markets -- Process for developing market-driven strategies -- Assessing the competitive position -- Choosing arenas and advantages -- Renewing the strategy -- Issues in implementing market-driven strategies.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13D368 (Browse shelf) | Available | 2348/12 |
Includes bibliographical references (p. 377-394) and index.
Contents: Strategic choices in competitive markets -- Process for developing market-driven strategies -- Assessing the competitive position -- Choosing arenas and advantages -- Renewing the strategy -- Issues in implementing market-driven strategies.
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