Day, George S.
Market driven strategy: processes for creating value. / George S. Day. - New York : London : Free Press ; Collier Macmillan, c1990. - ix, 405 p. : ill. ; 24cm.
Includes bibliographical references (p. 377-394) and index.
Contents: Strategic choices in competitive markets -- Process for developing market-driven strategies -- Assessing the competitive position -- Choosing arenas and advantages -- Renewing the strategy -- Issues in implementing market-driven strategies.
0029072115
Marketing--Management.
Strategic planning.
HF5415.13D368 / .
Market driven strategy: processes for creating value. / George S. Day. - New York : London : Free Press ; Collier Macmillan, c1990. - ix, 405 p. : ill. ; 24cm.
Includes bibliographical references (p. 377-394) and index.
Contents: Strategic choices in competitive markets -- Process for developing market-driven strategies -- Assessing the competitive position -- Choosing arenas and advantages -- Renewing the strategy -- Issues in implementing market-driven strategies.
0029072115
Marketing--Management.
Strategic planning.
HF5415.13D368 / .