Wisconsin International University College Main Library catalog › Details for: Advertising and promotion : an integrated marketing communications perspective. /

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Advertising and promotion : an integrated marketing communications perspective. / George E. Belch & Michael A. Belch.

By: Belch, George E Contributor(s): Belch, Michael A Material type: Text

TextPublisher: New York : McGraw-Hill, 2021Edition: 12th edDescription: xxxi, 740 p. [+ various pagings]: color illustrations ; 29 cm Media type: ISBN: 9781260259315; 1260259315Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823.B38

Contents:

Contents: An introduction to integrated marketing communications -- The role of IMC in the marketing process --

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5823.B38(12e) (Browse shelf)	Available		K/3276/0374/23

Includes glossary, chapter notes and indexes.

Contents: An introduction to integrated marketing communications -- The role of IMC in the marketing process --

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Wisconsin International University College Main Library

Advertising and promotion : an integrated marketing communications perspective. / George E. Belch & Michael A. Belch.

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