Belch, George E.
Advertising and promotion : an integrated marketing communications perspective. / George E. Belch & Michael A. Belch. - 12th ed. - xxxi, 740 p. [+ various pagings]: color illustrations ; 29 cm
Includes glossary, chapter notes and indexes.
Contents: An introduction to integrated marketing communications -- The role of IMC in the marketing process --
9781260259315 1260259315
2013041596
Advertising.
Sales promotion.
Communication in marketing.
HF5823.B38
659.1
Advertising and promotion : an integrated marketing communications perspective. / George E. Belch & Michael A. Belch. - 12th ed. - xxxi, 740 p. [+ various pagings]: color illustrations ; 29 cm
Includes glossary, chapter notes and indexes.
Contents: An introduction to integrated marketing communications -- The role of IMC in the marketing process --
9781260259315 1260259315
2013041596
Advertising.
Sales promotion.
Communication in marketing.
HF5823.B38
659.1