Consumer behavior : buying, having, and being. / Michael R. Solomon.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Edition: 7th edDescription: xviii, 654 p. : ill. (chiefly col.) ; 29 cmISBN: 0132186942Subject(s): Consumer behaviorLOC classification: HF5415.32.S6
Contents:
Contents: Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.S6 (Browse shelf) | 1 | Available | 2296/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.S61 (Browse shelf) | 2 | Available | 2297/121 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.S62 (Browse shelf) | 3 | Available | 2298/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.S63 (Browse shelf) | 4 | Available | 2332/12 |
Includes bibliographical references and indexes.
Contents: Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
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