Solomon, Michael R.
Consumer behavior : buying, having, and being. / Michael R. Solomon. - 7th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xviii, 654 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and indexes.
Contents: Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
0132186942
Consumer behavior.
HF5415.32.S6
Consumer behavior : buying, having, and being. / Michael R. Solomon. - 7th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xviii, 654 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and indexes.
Contents: Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
0132186942
Consumer behavior.
HF5415.32.S6