Ads, fads, and consumer culture: advertising's impact on American character and society. / Arthur Asa Berger.
Material type: TextPublisher: Lanham: Rowman & Littlefield, 2015Edition: 5th edDescription: xxiii, 251 p. : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781442241244 (cloth : alk. paper); 9781442241251 (pbk. : alk. paper)Subject(s): Advertising -- United States | Popular culture -- United States | Consumer education -- United StatesDDC classification: 659.1/0420973 LOC classification: HF5823.B43Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5823.B43(5e) (Browse shelf) | Available | K/3108/0206/23 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves, Shelving location: General Stacks Close shelf browser
HD58.7.S34(6e) Organizational behavior. / | P90.B48(3e) Media/impact: an introduction to mass media. / | HF5718.2.U6.T45(12e) Excellence in business communication. / | HF5823.B43(5e) Ads, fads, and consumer culture: advertising's impact on American character and society. / | HF5718.B66(12e) Business communication today. / | P90.A32(12e) Understanding human communication. / | HM1221.T55(2e) Think public relations. / |
Includes bibliographical references (pages 237-242) and index.
Contents: Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and gender in advertising -- Political advertising -- The Marketing society -- Analyzing print advertisements or: six ways of looking at a Fidji perfume advertisement -- Analyzing television commercials -- Where next? --
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