Wisconsin International University College Main Library catalog › Details for: Ads, fads, and consumer culture: advertising's impact on American character and society. /

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Ads, fads, and consumer culture: advertising's impact on American character and society. / Arthur Asa Berger.

By: Berger, Arthur Asa Material type: Text

TextPublisher: Lanham: Rowman & Littlefield, 2015Edition: 5th edDescription: xxiii, 251 p. : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781442241244 (cloth : alk. paper); 9781442241251 (pbk. : alk. paper)Subject(s): Advertising -- United States | Popular culture -- United States | Consumer education -- United StatesDDC classification: 659.1/0420973 LOC classification: HF5823.B43

Contents:

Contents: Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and gender in advertising -- Political advertising -- The Marketing society -- Analyzing print advertisements or: six ways of looking at a Fidji perfume advertisement -- Analyzing television commercials -- Where next? --

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5823.B43(5e) (Browse shelf)	Available		K/3108/0206/23

Includes bibliographical references (pages 237-242) and index.

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Wisconsin International University College Main Library

Ads, fads, and consumer culture: advertising's impact on American character and society. / Arthur Asa Berger.

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