Business marketing :connecting strategy, relationships, and learning. / F. Robert Dwyer and John Tanner.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston : Irwin/McGraw-Hill, 1999Description: xxix, 670 p. : ill. (some col.) ; 27 cmISBN: 0256221332 (alk. paper)Subject(s): MarketingLOC classification: HF5415.D92 |
Contents:
Contents: Business markets and business marketing -- Foundations for creating value -- Business marketing programming -- Investing for value in customers and yourself.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.D92 (Browse shelf) | 1 | Available | 2375/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.D922 (Browse shelf) | 3 | Available | 2377/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.D923 (Browse shelf) | 4 | Available | 2378/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.D924 (Browse shelf) | 5 | Available | 2379/12 |
Includes bibliographical references (p. 649-656) and index.
Contents: Business markets and business marketing -- Foundations for creating value -- Business marketing programming -- Investing for value in customers and yourself.
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