Dwyer, F. Robert.
Business marketing :connecting strategy, relationships, and learning. / F. Robert Dwyer and John Tanner. - Boston : Irwin/McGraw-Hill, 1999. - xxix, 670 p. : ill. (some col.) ; 27 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 649-656) and index.
Contents: Business markets and business marketing -- Foundations for creating value -- Business marketing programming -- Investing for value in customers and yourself.
0256221332 (alk. paper)
Marketing.
HF5415.D92 /
Business marketing :connecting strategy, relationships, and learning. / F. Robert Dwyer and John Tanner. - Boston : Irwin/McGraw-Hill, 1999. - xxix, 670 p. : ill. (some col.) ; 27 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 649-656) and index.
Contents: Business markets and business marketing -- Foundations for creating value -- Business marketing programming -- Investing for value in customers and yourself.
0256221332 (alk. paper)
Marketing.
HF5415.D92 /