Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextSeries: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, c2000Edition: 5th edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN: 0030211131Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications | Advertising promotionSubject(s): Communication in marketing | Sales promotion | AdvertisingLOC classification: HF5415.123.S54 | Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.123.S541 (Browse shelf) | 2 | Available | 2300/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.123.S542 (Browse shelf) | 3 | Available | 2301/12 |
Includes bibliographical references and indexes.
Contents: The Concept, practice, and environment of integrated marketing communications -- Integrated marketing communications from the Customer's perspective: targeting, communicating, and persuading -- New products, brand names, logos, packages, and point-of-purchase materials -- Advertising management -- Sales promotion management -- Public relations, sponsorship marketing, and personal selling.
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