000 -LEADER |
fixed length control field |
01494cam a2200301 a 4500 |
001 - CONTROL NUMBER |
control field |
11863145 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210414113942.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
991208s2000 txua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0030211131 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.123.S54 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Shimp, Terence A. |
245 10 - TITLE STATEMENT |
Title |
Advertising, promotion & supplemental aspects of integrated marketing communications / |
Statement of responsibility, etc. |
Terence A. Shimp. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Advertising, promotion, and supplemental aspects of integrated marketing communications |
246 30 - VARYING FORM OF TITLE |
Title proper/short title |
Advertising promotion |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Fort Worth : |
Name of publisher, distributor, etc. |
Dryden Press, |
Date of publication, distribution, etc. |
c2000. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxix, 674 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
29 cm. |
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
The Dryden Press series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Contents: The Concept, practice, and environment of integrated marketing communications -- Integrated marketing communications from the Customer's perspective: targeting, communicating, and persuading -- New products, brand names, logos, packages, and point-of-purchase materials -- Advertising management -- Sales promotion management -- Public relations, sponsorship marketing, and personal selling. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales promotion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
origcop |
d |
3 |
e |
ncip |
f |
19 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |