Consumer behavior. / Wayne D. Hoyer and Deborah J. MacInnis.
Material type:
TextPublisher: Boston : Houghton Mifflin, c1997Description: xxviii, 675 p. : ill. (some col.), col. map ; 27 cmISBN: 0395665922 (student book)Subject(s): Consumer behaviorLOC classification: HF5415.32.H69
Contents:
Contents: The Psychological core -- The Process of making decisions -- The Consumer's culture -- Consumer behaviour outcomes -- Consumer welfare.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.H69 (Browse shelf) | 1 | Available | 2326/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.H691 (Browse shelf) | 2 | Available | 2327/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.H692 (Browse shelf) | 3 | Available | 2328/12 |
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| HF5415.3M33 The laws of choice: predicting customer behaviour. / | HF54153.T36 Managing product and service department : text and cases. / | HF5415.32.B46 Consumer behavior. / | HF5415.32.H69 Consumer behavior. / | HF5415.32.H691 Consumer behavior. / | HF5415.32.H692 Consumer behavior. / | HF5415.32.S35 Consumer behavior. / |
Includes bibliographical references (p. 555-648) and indexes.
Contents: The Psychological core -- The Process of making decisions -- The Consumer's culture -- Consumer behaviour outcomes -- Consumer welfare.
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