Hoyer, Wayne D.
Consumer behavior. / Wayne D. Hoyer and Deborah J. MacInnis. - Boston : Houghton Mifflin, c1997. - xxviii, 675 p. : ill. (some col.), col. map ; 27 cm.
Includes bibliographical references (p. 555-648) and indexes.
Contents: The Psychological core -- The Process of making decisions -- The Consumer's culture -- Consumer behaviour outcomes -- Consumer welfare.
0395665922 (student book)
Consumer behavior.
HF5415.32.H69
Consumer behavior. / Wayne D. Hoyer and Deborah J. MacInnis. - Boston : Houghton Mifflin, c1997. - xxviii, 675 p. : ill. (some col.), col. map ; 27 cm.
Includes bibliographical references (p. 555-648) and indexes.
Contents: The Psychological core -- The Process of making decisions -- The Consumer's culture -- Consumer behaviour outcomes -- Consumer welfare.
0395665922 (student book)
Consumer behavior.
HF5415.32.H69