Principles of marketing. / Philip Kotler and Gary Armstrong
Material type:
TextPublisher: Boston: Pearson, c2010Edition: 13th edDescription: 637 + various pagings: ill(some col.); 28cmISBN: 13:9780137006694; 10:0137006691Subject(s): MarketingLOC classification: HF5415.K91
Contents:
Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and mix -- Extending marketing -- Appendix 1: Marketing plan -- Appendix 2: Marketing by the numbers -- Appendix 3: Careers in marketing.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.K91 (Browse shelf) | Available | 2329/12 |
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| HF5415.J51 Principles and practice of marketing. / | HF5415.J51 Principles and practice of marketing. / | HF5415.J52 Principles and practice of marketing. / | HF5415.K91 Principles of marketing. / | HF5415.L17 Marketing. / | HF5415.L171 Marketing. / | HF5415.L172 Marketing. / |
Includes index
Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and mix -- Extending marketing -- Appendix 1: Marketing plan -- Appendix 2: Marketing by the numbers -- Appendix 3: Careers in marketing.
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