Kotler, Philip
Principles of marketing. / Philip Kotler and Gary Armstrong - 13th ed. - Boston: Pearson, c2010. - 637 + various pagings: ill(some col.); 28cm.
Includes index
Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and mix -- Extending marketing -- Appendix 1: Marketing plan -- Appendix 2: Marketing by the numbers -- Appendix 3: Careers in marketing.
13:9780137006694 10:0137006691
Marketing
HF5415.K91
Principles of marketing. / Philip Kotler and Gary Armstrong - 13th ed. - Boston: Pearson, c2010. - 637 + various pagings: ill(some col.); 28cm.
Includes index
Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and mix -- Extending marketing -- Appendix 1: Marketing plan -- Appendix 2: Marketing by the numbers -- Appendix 3: Careers in marketing.
13:9780137006694 10:0137006691
Marketing
HF5415.K91