Business communication : developing leaders for a networked world / Peter W. Cardon.
Material type: TextPublisher: New York : McGraw-Hill Education, 2016Edition: 2nd edDescription: xxxvii, 548 p. : ill. chiefly col. ; 28 cmISBN: 9780073403281LOC classification: HF5718.C267(2e)Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5718.C267(2e) (Browse shelf) | 1 | Available | 8598/050/20 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5718.C2671(2e) (Browse shelf) | 2 | Available | 8599/051/20 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5718.C2672(2e) (Browse shelf) | 3 | Available | 8600/052/20 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5718.C2673(2e) (Browse shelf) | 4 | Available | 8601/053/20 |
Includes index.
Contents : Part 1 : Introduction to business communication : Establishing credibility -- Part 2 : Principles of interpersonal communication : Interpersonal communication and emotional intelligence -- Team communication and difficult conversations -- Communicating across cultures -- Part 3 : Principles of business messages : Creating effective business messages -- Improving readability with style and design -- Email and other traditional tools for business communication -- Social media for business communication -- Part 4 : Types of business messages : Routine business messages -- Persuasive messages -- Bad-news messages -- Part 5 : Reports and presentations : Research and business proposals and planning for business reports -- Completing business proposals and business reports -- Planning presentations -- Delivering presentations -- Employment communications.
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