Business communication : developing leaders for a networked world / Peter W. Cardon. - 2nd ed. - New York : McGraw-Hill Education, 2016. - xxxvii, 548 p. : ill. chiefly col. ; 28 cm.
Includes index.
Contents : Part 1 : Introduction to business communication : Establishing credibility -- Part 2 : Principles of interpersonal communication : Interpersonal communication and emotional intelligence -- Team communication and difficult conversations -- Communicating across cultures -- Part 3 : Principles of business messages : Creating effective business messages -- Improving readability with style and design -- Email and other traditional tools for business communication -- Social media for business communication -- Part 4 : Types of business messages : Routine business messages -- Persuasive messages -- Bad-news messages -- Part 5 : Reports and presentations : Research and business proposals and planning for business reports -- Completing business proposals and business reports -- Planning presentations -- Delivering presentations -- Employment communications.
9780073403281
HF5718.C267(2e)