Basic marketing research. / Gilbert A. Churchill, Jr.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Contents:
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research reports.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2 .C49 (Browse shelf) | 1 | Available | 2185/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2 .C491 (Browse shelf) | 2 | Available | 2186/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2 .C492 (Browse shelf) | 3 | Available | 2187/12 |
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HF5415.2 .C49 Basic marketing research. / | HF5415.2 .C49 Basic marketing research. / | HF5415.2 .C491 Basic marketing research. / | HF5415.2 .C491 Basic marketing research. / | HF5415.2 .C492 Basic marketing research. / | HF5415.2 .C492 Basic marketing research. / | HF5415.2 .C493 Basic marketing research. / |
Includes bibliographical references and index.
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research reports.
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