Basic marketing research. / Gilbert A. Churchill, Jr.
Material type:
TextSeries: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, c1996Edition: 3rd edDescription: xvii, 863 p. : col. ill., col. maps ; 27 cmISBN: 0030983673Other title: Marketing researchSubject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .C49 1996
Contents:
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research reports.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2 .C49 (Browse shelf) | 1 | Available | 2185/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2 .C491 (Browse shelf) | 2 | Available | 2186/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2 .C492 (Browse shelf) | 3 | Available | 2187/12 |
Includes bibliographical references and index.
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research reports.
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