Marketing :best practices. / Michael R. Czinkota ... [et al.].
Material type: TextSeries: The Dryden Press series in marketingPublisher: Fort Worth ; Dryden, c2000Description: xxvii, 657 p. : ill. ; 29 cmISBN: 0030211093Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415.M34Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.M34 (Browse shelf) | 1 | Available | 2248/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.M341 (Browse shelf) | 2 | Available | 2249/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.M342 (Browse shelf) | 3 | Available | 2250/12 |
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HF5415.M14 Introduction to marketing / | HF5415.M141 Introduction to marketing / | HF5415 .M34 Marketing. / | HF5415.M34 Marketing :best practices. / | HF5415.M341 Marketing. / | HF5415.M341 Marketing :best practices. / | HF5415.M342 Marketing. / |
Includes bibliographical references and indexes.
Contents: Introduction - marketing environment: Introduction to marketing -- The Marketing environment and social responsibility -- International marketing -- Understanding the market: Marketing research and information systems -- Consumer behavior -- Business-to-business marketing -- Marketing segmentation and target market -- Product: Product decisions and marketing's role in new product development -- Services marketing -- Distribution: Marketing channels and distribution -- Retailing and wholesaling -- Integrated marketing communications: Integrated marketing communications: advertising, promotions and other tools -- Personal selling and sales management -- Pricing: Pricing strategies and determination -- The Future of marketing: Marketing on the internet -- Appendix 1: Planning for marketing decisions -- Appendix 2: Careers in marketing.
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