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Marketing :best practices. / Michael R. Czinkota ... [et al.].

Contributor(s): Czinkota, Michael RMaterial type: TextTextSeries: The Dryden Press series in marketingPublisher: Fort Worth ; Dryden, c2000Description: xxvii, 657 p. : ill. ; 29 cmISBN: 0030211093Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415.M34
Contents:
Contents: Introduction - marketing environment: Introduction to marketing -- The Marketing environment and social responsibility -- International marketing -- Understanding the market: Marketing research and information systems -- Consumer behavior -- Business-to-business marketing -- Marketing segmentation and target market -- Product: Product decisions and marketing's role in new product development -- Services marketing -- Distribution: Marketing channels and distribution -- Retailing and wholesaling -- Integrated marketing communications: Integrated marketing communications: advertising, promotions and other tools -- Personal selling and sales management -- Pricing: Pricing strategies and determination -- The Future of marketing: Marketing on the internet -- Appendix 1: Planning for marketing decisions -- Appendix 2: Careers in marketing.
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Item type Current location Home library Call number Copy number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HF5415.M34 (Browse shelf) 1 Available 2248/12
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HF5415.M341 (Browse shelf) 2 Available 2249/12
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HF5415.M342 (Browse shelf) 3 Available 2250/12

Includes bibliographical references and indexes.

Contents: Introduction - marketing environment: Introduction to marketing -- The Marketing environment and social responsibility -- International marketing -- Understanding the market: Marketing research and information systems -- Consumer behavior -- Business-to-business marketing -- Marketing segmentation and target market -- Product: Product decisions and marketing's role in new product development -- Services marketing -- Distribution: Marketing channels and distribution -- Retailing and wholesaling -- Integrated marketing communications: Integrated marketing communications: advertising, promotions and other tools -- Personal selling and sales management -- Pricing: Pricing strategies and determination -- The Future of marketing: Marketing on the internet -- Appendix 1: Planning for marketing decisions -- Appendix 2: Careers in marketing.

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