Basic marketing research. / Gilbert A. Churchill, Jr.
Material type: TextSeries: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, c2001Edition: 4th edDescription: xvii, 830 p. : ill. (some col.) ; 29 cmISBN: 0030211042Other title: Marketing researchSubject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2.C49
Contents:
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research Reports -- Epilogue -- Appendix.
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HF5415.2 .C494 Basic marketing research. / | HF5415.2 .C495 Basic marketing research. / | HF5415.2 .C496 Basic marketing research. / | HF5415.2 .C497 Basic marketing research. / | HF5415.2.D537 Essentials of marketing research. / | HF5415.2.H258 Marketing research :within a changing information environment. / | HF5415.2.H2581 Marketing research :within a changing information environment. / |
Includes bibliographical references and index.
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research Reports -- Epilogue -- Appendix.
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