Churchill, Gilbert A.
Basic marketing research. / Marketing research Gilbert A. Churchill, Jr. - 4th ed. - Fort Worth : Dryden Press, c2001. - xvii, 830 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research Reports -- Epilogue -- Appendix.
0030211042
00102808
Marketing research.
HF5415.2.C49
658.8/3
Basic marketing research. / Marketing research Gilbert A. Churchill, Jr. - 4th ed. - Fort Worth : Dryden Press, c2001. - xvii, 830 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research Reports -- Epilogue -- Appendix.
0030211042
00102808
Marketing research.
HF5415.2.C49
658.8/3