Basic marketing research. / Gilbert A. Churchill, Jr.
Material type:
TextSeries: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, c2001Edition: 4th edDescription: xvii, 830 p. : ill. (some col.) ; 29 cmISBN: 0030211042Other title: Marketing researchSubject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2.C49
Contents:
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research Reports -- Epilogue -- Appendix.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2 .C49 (Browse shelf) | 1 | Available | 2194/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2 .C491 (Browse shelf) | 2 | Available | 2195/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2 .C496 (Browse shelf) | 7 | Available | 2200/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2 .C497 (Browse shelf) | 8 | Available | 2201/12 |
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| HF5415.2.B532 The Effective use of market research: a guide for management to grow the business. / | HF5415.2 .C49 Basic marketing research. / | HF5415.2 .C49 Basic marketing research. / | HF5415.2 .C491 Basic marketing research. / | HF5415.2 .C491 Basic marketing research. / | HF5415.2 .C492 Basic marketing research. / | HF5415.2 .C492 Basic marketing research. / |
Includes bibliographical references and index.
Contents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research Reports -- Epilogue -- Appendix.
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